In the vibrant landscape of cryptocurrency and NFTs, the emergence of tokens tied to established digital art collections has gained significant momentum. DOOD, the official token of the renowned Doodles NFT ecosystem, represents a groundbreaking development at the intersection of digital art, community governance, and Web3 innovation. While initially launching as a memecoin on Solana, DOOD aims to evolve into a comprehensive utility token powering a gamified ecosystem of Doodles-related applications.
This comprehensive guide explores DOOD’s core features, tokenomics, real-world applications, and its vision for transforming how communities interact with digital art and storytelling. Whether you’re a cryptocurrency enthusiast, a Doodles NFT holder, or simply curious about innovative Web3 projects, this article will help you understand the potential impact of DOOD in the evolving digital asset space.
Key Takeaways
- DOOD is the official token of the Doodles NFT ecosystem, launching initially on Solana with plans to bridge to Base L2, despite the original NFTs being on Ethereum.
- The token serves multiple functions including governance, creation enablement, and value distribution within the DreamNet system—a platform for collaborative storytelling and universe building.
- DOOD addresses several industry challenges including centralized control of AI-generated content, lack of reward mechanisms for community contributors, and high barriers to entry for the original Doodles NFTs.
- 68% of the 10 billion total token supply is allocated to community initiatives, with 30% airdropped directly to Doodles NFT holders and substantial allocations for ecosystem growth.
- Key competitive advantages include established brand partnerships (McDonald’s, Pharrell Williams), in-house production capabilities through Golden Wolf studio, and its pioneering position at the intersection of AI and blockchain.
- DreamNet integration creates a unique value proposition where DOOD powers character creation, world-building, and a self-sustaining economy of ideas with deflationary tokenomics.
What is DOOD? Understanding the Doodles NFT Token
DOOD is the official token of the Doodles ecosystem, designed to power and expand the project’s growth beyond its original 10,000 Ethereum-based NFT collection. While it will initially hit the market as a memecoin on the Solana blockchain, the team has ambitious plans to transform DOOD into a utility token that supports a gamified ecosystem of Doodles-related applications across multiple platforms.
As the native cryptocurrency of the Doodles universe, DOOD serves as the foundation of the project’s innovative approach to community engagement and value distribution. It enables token holders to participate in governance, access exclusive content, and contribute to the evolution of the Doodles ecosystem. With its multi-chain strategy spanning Solana and upcoming integration with Base (Ethereum L2), DOOD aims to maximize accessibility while enhancing the utility of the Doodles brand across the broader Web3 landscape.
For crypto newcomers, DOOD represents an opportunity to participate in an established NFT ecosystem backed by notable partnerships, including collaborations with Pharrell Williams and McDonald’s, while accessing the project’s growing utility through a more accessible entry point than the high-priced original NFTs.
Doodles NFT vs DOOD Token: Key Differences Explained
The relationship between Doodles and DOOD mirrors that of a platform and its native utility token.
Doodles is the established NFT collection and brand ecosystem comprising:
- A collection of 10,000 generative NFTs featuring colorful cartoon characters on Ethereum
- A recognizable artistic style created by Scott Martin (aka Burnt Toast)
- Various product extensions like Doodles 2, Space Doodles, and Dooplicator
- Partnerships with major brands and celebrities
- The overarching brand and creative universe
DOOD is the ecosystem’s native token that:
- Will launch on Solana (despite Doodles NFTs being on Ethereum)
- Will bridge to Base L2 shortly after launch
- Serves as the primary medium of exchange within the Doodles universe
- Enables holders to participate in governance decisions
- Powers the underlying economic mechanisms of the DreamNet system
- Will be used to create, participate, and transact within the ecosystem
Problems DOOD Coin Aims to Solve in the NFT Space
1. Centralized Control of Media and AI Datasets
The AI revolution in content creation is rapidly transforming the media landscape. By 2030, projections suggest 90% of all digital content will be AI-generated. However, large media conglomerates with extensive proprietary datasets stand to extract most of this value, further consolidating power in the $1.5T media industry. DOOD and the associated DreamNet infrastructure aim to democratize this process, allowing communities rather than corporations to own and benefit from AI-powered storytelling.
2. Value Extraction from Creative Communities
In traditional creative industries, fans and community members who contribute ideas, feedback, and promotion rarely receive direct value from their participation. DOOD changes this dynamic by creating tokenized economic incentives for community participation, ensuring that value accrues to those who contribute to the ecosystem rather than being extracted by centralized platforms.
3. Barriers to Digital Asset Ownership
With the floor price of original Doodles NFTs hovering around 4 ETH, many fans and potential community members face prohibitive costs to enter the ecosystem. DOOD provides a more accessible entry point, allowing broader participation in the Doodles universe without requiring significant initial investment in high-priced NFTs.
4. Lack of Coordination in Decentralized Storytelling
While blockchain technology has enabled new forms of ownership, the collaborative creation of coherent story worlds remains challenging. DOOD and DreamNet create a framework for incentivized coordination, allowing decentralized communities to build cohesive narratives that can compete with centralized content machines.
5. Limited Monetization for Content Creators
Current platforms for digital content creation offer limited monetization options, often with platforms taking significant cuts. DOOD aims to create a more direct value flow between creators and their audiences, establishing an economy of ideas where popular content directly rewards its creators.
The Story Behind DOOD
The story of DOOD begins with the Doodles NFT collection, one of the most successful projects in the NFT space. Launched in 2021, Doodles featured 10,000 cartoon drawings with unique traits, created by Scott Martin (aka Burnt Toast), along with co-founders Jordan Castro and Evan Keast, who were previously involved with the pioneering CryptoKitties project.
The collection quickly gained recognition for its distinctive colorful art style and strong community emphasis. Since its inception, Doodles has evolved from a simple PFP (Profile Picture) collection into a comprehensive brand with remarkable reach:
- 1.6 million followers across social media platforms
- 8.9 billion views on posts and shared multimedia
- 100 million physical items distributed
- 89 million streams of songs associated with the project
The project reached new heights in 2022 when it appointed Julian Holguin, former President of Billboard, as CEO and brought on 13-time Grammy winner Pharrell Williams as Chief Brand Officer. That same year, Doodles raised $54 million at a $704 million valuation in a funding round led by Seven Seven Six, a VC firm founded by Reddit co-founder Alexis Ohanian.
In January 2025, a significant shift occurred when Scott Martin stepped back into the CEO role, citing the need for a “strong bias for risk, disruption, radical transparency, and authenticity” to move away from “extractive” corporate-focused practices that risked alienating core users.
This leadership transition set the stage for the introduction of DOOD in February 2025. The token represents the next evolution of the Doodles ecosystem, designed to fuel the project’s expansion into new territory through the ambitious DreamNet system – a decentralized platform for collaborative storytelling and universe-building powered by a combination of AI, community governance, and tokenized incentives.
DOOD wasn’t created as a simple cash grab but as a fundamental building block for a new vision of collaborative creativity – one where the Doodles community would become “the first community to leverage DreamNet’s system and the earliest contributors in the network.”
Key Features and Benefits of DOOD Token
1. Multi-Chain Deployment
DOOD will initially launch on Solana, leveraging its fast transactions and low fees, despite the original Doodles NFT collection residing on Ethereum. According to Scott Martin, this decision reflects a commitment to finding “the best place for a particular product.” Soon after launch, DOOD will bridge to Base (Ethereum L2), establishing itself as a cross-chain asset. This strategic approach combines:
- Solana’s speed and transaction efficiency for broader adoption
- Base’s direct connection to the Ethereum ecosystem where the original NFTs exist
- Access to the vibrant memecoin culture on both chains
- Expanded reach to different user bases
2. DreamNet Integration
As “The First Universe Token,” DOOD serves as the foundational currency for the innovative DreamNet system – a protocol designed to facilitate collaborative storytelling and universe building:
- Agent Token Pairs: Every Agent Token (representing characters) is paired with DOOD in its liquidity pool, requiring market purchases of DOOD for every agent token purchase
- Place Pairs: DOOD will be locked in the creation of Place Tokens, establishing locations within the universe
- Reference Fees: DOOD will be used to pay for access to the Vector Worldstate – the shared database of the universe’s canon
3. Creative Economy Framework
DOOD establishes a framework where value accrues to creators and participants rather than platforms:
- Creation Incentives: To create within the ecosystem, users need DOOD
- Participation Requirements: To engage with content and experiences, users need DOOD
- Deflationary Mechanism: As the universe grows, more DOOD becomes locked in liquidity pools and protocol reserves, creating potential scarcity
4. Community-First Distribution
DOOD’s distribution model emphasizes community ownership, with 68% of the total supply allocated to the community and community growth efforts. This includes:
- 30% airdropped to Doodles NFT holders
- 13% reserved for attracting new community members
- 25% for ecosystem development and incentives
5. Cross-Platform Utility
Beyond its core DreamNet functions, DOOD will enable:
- Paying for inferences in graphics and media creation tools
- Potential earnings from Universe Tokens from platform-created universes
- Governance over the development of the Doodles universe
Doodles Real-World Use Cases
1. McDonald’s Partnership Integration
The Doodles brand has already established significant mainstream partnership credentials through its collaboration with McDonald’s. In November 2024, Doodles characters appeared on over 100 million McCafé holiday cups across the U.S., while customers received unique codes unlocking exclusive digital gifts including NFT giveaways. The DOOD token is positioned to enhance these types of partnerships by:
- Enabling token-gated access to exclusive partnership content
- Facilitating seamless rewards distribution to participants
- Creating economic incentives for community engagement with brand collaborations
2. Entertainment Industry Applications
With Pharrell Williams as Chief Brand Officer, Doodles has already ventured into music production with tracks like “Can’t Hold Me Down” from the Doodles short film “Dullsville and the Doodleverse.” DOOD extends these media capabilities by:
- Funding community-driven content creation
- Rewarding winners of storytelling contests
- Supporting collaborative art projects
- Providing incentives for Swarm Events (coordinated story content campaigns)
3. Animation and Media Production
Following Doodles’ acquisition of Golden Wolf, an Emmy-nominated animation studio, in January 2023, the project has positioned itself for significant media production. DOOD will play a crucial role in:
- Financing community-influenced animation projects
- Compensating contributors to creative endeavors
- Governing the direction of Doodles-produced content
4. DreamNet Character Creation and Management
Perhaps the most innovative real-world application for DOOD is its role in the DreamNet Agent Terminal, where users can:
- Create AI-powered characters that autonomously interact with the community
- Fund these characters’ “Active Wallets” for autonomous economic actions
- Receive rewards when their characters become popular and are referenced in other media
5. Collaborative World-Building
DOOD enables users to participate in Multiplayer Place Creation where they can:
- Found new locations in the Doodles universe
- Stake tokens to become Contributors to existing places
- Collaborate with other creators and AI to develop coherent world elements
- Earn rewards when their created places are featured in media productions
Tokenomics of DOOD
Total Supply and Distribution
DOOD has a fixed total supply of 10 billion tokens, with no possibility of increasing this amount. This finite supply creates potential scarcity as demand grows. The distribution is structured as follows:
- 30%: Airdrop to Doodles NFT Holders – Rewarding the project’s earliest supporters
- 13%: New Blood – Allocated for attracting new members to the community
- 25%: Ecosystem Fund and Incentives – Supporting co-creation beyond digital spheres
- 22%: Team and Company (17% to team, 5% to company) – Vested for three years with a one-year cliff
- 10%: Not specifically allocated in the provided documents
Token Circulation and Release Strategy
At token generation, DOOD implements a balanced approach to market liquidity:
- OG Doodles holders receive sufficient allocations to create characters, found places, or invest in ideas solely with their initial token airdrop
- The vesting schedule for team allocations (three-year vesting with one-year cliff) ensures long-term alignment
- The gradual release strategy prevents market flooding while ensuring sufficient liquidity
Value Accrual Mechanisms
DOOD incorporates several mechanisms designed to create sustainable value:
- Agent Token Pairing: Every new character created requires DOOD to be locked in liquidity pools
- Place Creation Locks: Founding new places in the universe requires DOOD lockups
- Inference Payments: Using AI tools for content creation requires DOOD as payment
- Reference Fees: External applications accessing the Vector Worldstate pay fees in DOOD
- Character and Place Buybacks: When verified content is used in external applications, a portion of the reference fee buys back associated tokens from the market
This creates a potentially deflationary effect as the ecosystem grows – the more content created and referenced, the more DOOD becomes locked in various mechanisms, potentially reducing circulating supply relative to demand.
Core Functions of the DOOD Token
1. Creation Medium
The most fundamental function of DOOD is enabling creation within the DreamNet system:
- Character Generation: Users need DOOD to create AI-powered character agents
- World-Building: Founding new places in the universe requires DOOD staking
- Content Development: Creating media and expanding the universe’s canon requires DOOD
2. Governance Mechanism
DOOD holders can participate in decision-making that shapes the future of the Doodles universe:
- Voting on new features and developments
- Influencing the direction of creative projects
- Determining resource allocation for community initiatives
3. Value Distribution System
DOOD facilitates a fair distribution of value generated within the ecosystem:
- Creator Rewards: When content is used in external applications, creators receive value through automatic token buybacks
- Reference Fees: Whenever verified content is accessed via the Vector Worldstate, a fee in DOOD is charged and distributed to stakeholders
- Trading Fees: Character and Place tokens generate trading fees that are shared with creators after verification
4. Economic Coordination Tool
DOOD coordinates economic activity among autonomous agents and human participants:
- Character Investments: AI agents use DOOD to purchase tokens of other characters they find valuable
- Trust Signaling: Token purchases serve as signals of trust and popularity within the ecosystem
- Market-Based Curation: The most valuable ideas rise to prominence through token market dynamics
5. Cross-Chain Utility
As a multi-chain asset (initially on Solana with bridging to Base), DOOD facilitates:
- Seamless interaction between different blockchain ecosystems
- Increased accessibility for diverse user bases
- Integration with existing Doodles products across different chains
The Future of DOOD and DreamNet
The roadmap for DOOD and the Doodles ecosystem points toward an ambitious vision that could transform how communities interact with digital content:
DreamNet Expansion
As the first Universe Token in the DreamNet system, DOOD is positioned at the forefront of a potentially revolutionary approach to collaborative storytelling:
- Additional Universe Integration: While Doodles serves as the pioneer, the DreamNet protocol is designed to accommodate multiple story universes
- Technology Advancement: Enhanced AI tools for character creation, world-building, and content generation
- Vector Worldstate Development: Expansion of the shared database that serves as the foundation for all community-created content
Cross-Media Applications
Building on Doodles’ existing partnerships and media ventures, DOOD will enable new forms of community-influenced content:
- Gaming Integrations: Character agents and places created through DOOD could appear in various gaming experiences
- Animation and Film: The acquired Golden Wolf studio can leverage community creations for animation projects
- Music and Entertainment: Expanding on collaborations with artists like Pharrell Williams
Enhanced AI Capabilities
The fundamental vision behind DOOD and DreamNet is closely tied to advancements in AI:
- Improved Character Agents: More sophisticated AI personalities that create truly engaging interactions
- Advanced Media Generation: Tools that transform community ideas into high-quality visual content
- Seamless Integration: Connecting human creativity with AI capabilities in natural, intuitive ways
Community-Driven Evolution
Perhaps most importantly, DOOD’s future will be shaped by its community:
- The governance mechanism allows token holders to influence development priorities
- Creator incentives may evolve based on community feedback and market dynamics
- New use cases could emerge as the community experiments with the tools provided
The broader vision suggests a future where DOOD enables a genuine alternative to corporate-dominated media – a world where communities collectively own and benefit from the stories they love, backed by sophisticated AI tools and economic incentives that align all participants toward creating value.
Scott Martin’s return to the CEO role, with his emphasis on “a strong bias for risk, disruption, radical transparency, and authenticity,” signals that Doodles intends to pursue this ambitious vision aggressively, positioning DOOD at the center of a potential paradigm shift in digital creation and ownership.
Is DOOD Better than Competing NFT Tokens?
DOOD faces competition from several established tokens in the NFT and digital content spaces, but offers distinct advantages that set it apart:
Key Competitors
- PENGU (Pudgy Penguins): Similar to DOOD, PENGU also transitioned from Ethereum-based NFTs to launching a token on Solana.
- APE (ApeCoin): The governance token of the Bored Ape Yacht Club ecosystem.
- RENDER: A token powering decentralized GPU rendering for digital content.
- Sandbox (SAND): A metaverse token focused on user-generated content and virtual experiences.
DOOD’s Competitive Advantages
- Integrated Creative Framework: Unlike most NFT tokens that offer basic utility, DOOD powers a complete creative economy through DreamNet that combines AI tools with economic incentives.
- Powerful Brand Partnerships: Doodles’ collaborations with McDonald’s and Pharrell Williams provide mainstream exposure that competitors struggle to match.
- In-House Production Capabilities: The acquisition of Golden Wolf animation studio gives DOOD direct pathways to professional content production that most NFT projects lack.
- AI-Blockchain Convergence: By positioning at the intersection of AI and blockchain, DOOD addresses the emerging challenge of AI-generated content ownership better than most competitors.
DOOD’s unique combination of established brand recognition, innovative technology, and true community ownership creates a compelling value proposition in an increasingly crowded market.
Conclusion
DOOD represents a pioneering integration of NFT culture, community governance, and AI-powered creation. As the Doodles ecosystem’s official token, it transforms a successful NFT collection into a platform for collaborative storytelling with real economic incentives.
What distinguishes DOOD is its central role in the DreamNet system, serving as “The First Universe Token” that enables creation, governs development, and fairly distributes value to contributors. With 68% of its supply allocated to community initiatives and a strategic multi-chain approach (Solana launch with Base bridging), DOOD prioritizes accessibility and shared ownership.
Backed by established partnerships with McDonald’s and Pharrell Williams, plus production capabilities through Golden Wolf studio, DOOD offers a compelling alternative to corporate-controlled AI content systems—one where communities collectively own and profit from the stories they inspire. For those interested in this vision, MEXC Exchange provides a secure gateway to participate in the DOOD ecosystem.
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