MEXC August Data Highlights: Infrastructure and AI Projects Take Center Stage as BSC Ecosystem Dominates Growth

August saw a significant shift in the crypto landscape, with capital flowing decisively away from speculative Meme coins toward infrastructure and utility-focused projects. The AI+Web3 sector maintained its strong momentum throughout the month, while the BSC ecosystem emerged as the go-to platform for early-stage high-performing projects. Meanwhile, Ethereum continued to attract more technically sophisticated developments. Throughout this evolving market, MEXC delivered consistent returns for users through its carefully curated Launchpad offerings and engaging Spin & Win promotions, creating multiple avenues for users to capitalize on emerging opportunities.

1. Infrastructure and Utility Projects Take the Lead as Meme Coin Hype Cools Down

August’s top 10 coins by spot trading volume showed impressive growth, averaging gains of around 1788%. The market’s composition revealed a striking shift, with infrastructure and utility-focused projects dominating at 80% of the landscape, while Meme coins—represented primarily by WKC and SPARK—accounted for just 20%. This marks a dramatic decline from July’s 50% Meme coin representation, signaling that smart money is now flowing toward projects with tangible functionality and infrastructure value.

Looking at blockchain ecosystem distribution, BSC captured half the market with notable projects like TOWNS, WKC, MITO, BAS, and CYC leading the charge. Meanwhile, Ethereum and Base attracted more technically ambitious ventures, including PROVE (leveraging zero-knowledge proofs for decentralized computing), CAMP (pioneering DeAI and intellectual property infrastructure), and SAPIEN (advancing decentralized data training protocols). Bitcoin’s ecosystem also made its mark with SLAY, a promising BTCFi restaking project. This diverse distribution highlights how each blockchain ecosystem is carving out its own specialized development path in the evolving crypto landscape.

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2. AI + Web3 Projects Maintain Strong Momentum with Impressive Returns

The top-performing projects in August delivered staggering returns, with the top 10 averaging a maximum gain of 2189%. Leading this charge were infrastructure and protocol-focused projects BAS and MITO, which skyrocketed by 5327% and 3155% respectively. These impressive figures underscore how projects with robust fundamentals can deliver exceptional short-term returns even in volatile market conditions.

AI-related investments continued to capture significant market attention, with infrastructure and application projects accounting for roughly 30% of the high-performers. Standouts included CAMP (3042%), FIR (1275%), and LIVE (876%), demonstrating the powerful appeal of AI narratives across both technical infrastructure and user-facing applications.

The market showed healthy diversification, with metaverse and GameFi entertainment platforms like BSU (1845%) and DARKSTAR (1674%) collectively representing another 30% of high-performers, matching the share held by Meme coins. This balanced distribution creates a complementary emotional dynamic in the market while fostering a more diverse investment ecosystem.

When examining blockchain ecosystems, BSC emerged as the dominant player, hosting approximately 70% of the top performers (including BAS, MITO, WKC, BSU, DARKSTAR, FIR, and LIVE). This positions BSC as the go-to launchpad for early-stage high-growth projects spanning multiple investment narratives. Meanwhile, Solana maintained its reputation as the premier incubator for Meme coins, with both SPARK and TOKABU making the list. Though Ethereum had just one representative (CAMP), it continues to cement its position as the home of groundbreaking technological innovation.

The overlap between top gainers and highest trading volume tokens reveals a compelling pattern: these standout projects successfully balance short-term speculative appeal with sustainable trading interest. BAS and CAMP showcase the market’s appetite for advanced technology and robust infrastructure, MITO highlights the enduring strength of the DeFi sector, while WKC and SPARK demonstrate the continued allure of well-positioned Meme coins. This convergence of high growth and strong trading volume suggests that investors are increasingly gravitating toward projects that combine genuine innovation with substantial growth potential—a trend that points toward deeper development across multiple investment narratives in the coming months.

3. Platform Activity Ecosystem Creates a Multi-Faceted Profit Matrix for Users

3.1 Launchpad

In August, 3 selected Launchpad events attracted over 50,000 participants with a total fundraising amount of approximately $5.7M, ensuring high returns per event through a quality-over-quantity strategy. By combining blue-chip token discounts with potential new token debut discounts, the platform simultaneously satisfied users’ dual needs for low-risk stable earnings and high-multiple returns.

The established token discount events allowed new users to purchase ETH at just 10% of market price, yielding staggering returns of up to 1,093%. Even existing users enjoyed healthy 21% returns, demonstrating how blue-chip discounts can deliver substantial gains with minimal risk. For those seeking exposure to emerging tokens, the WLFI launch provided new users access at 60% below market price, with returns reaching 220% within the first hour of trading—enabling participants to capitalize on new listing momentum with controlled risk.

3.2 Spin & Win

Notably, in August, MEXC’s Spin & Win activities showed outstanding performance, with a total prize pool reaching $450,000, covering multiple popular themes including Bitcoin, PUMP, WLFI, and BPXL. The highest individual reward per session reached 1,000 USDT, with the PUMP activity achieving a 100% winning rate. This activity cleverly combined industry hot topics, festival celebrations, and new token listings, featuring rich content and entertaining formats. By offering high winning rates, it provides opportunities for low-cost participation with high-return potential, significantly enhancing user earnings and interactive experiences.

3.3 Launchpool: Concentrated Value Creation

August featured a single high-impact Launchpool event that drew over 6,100 participants and distributed more than 28,000 EIN tokens. This concentrated approach paid dividends, with new users enjoying an average APR of 80.24% while existing users achieved an extraordinary average APR of 1,501.3%. By replacing multiple diluted events with a single high-equity opportunity, MEXC significantly enhanced the value proposition for all participants.

3.4 Airdrop+: Consistent, Risk-Free Rewards

The platform hosted 84 Airdrop+ activities throughout August, engaging over 47,000 users and distributing more than $45,000 in rewards. New users consistently received average rewards of 50+ USDT, as MEXC continued its commitment to providing accessible, zero-risk earning opportunities through its frequent airdrop program.