MEXC July Data Highlights: Strong Growth in AI+Web3, High-Frequency High-Yield Activities Unlock User Value

1. Dual Growth in Trading Activity and Volume

In July, the platform listed 255 new tokens, marking a 23.79% month-over-month increase. Total trading participants grew by 17.93% month-over-month, while total trading volume surged by 37.74%. This reflects a sustained increase in market vitality, with robust growth in platform user engagement and overall trading scale.

2. Market Shows a Dual-Track Pattern of “Meme Hype” and “Long-Term Value”

The top 10 cryptocurrencies by spot trading volume achieved an average peak gain of 2417%, indicating heightened trading activity and market interest.

Meme-related themes dominated half of the top 10 spots, with PUMP (a Meme launch platform) leading in trading volume. The Meme Layer 1 project M performed strongly, hitting a peak gain of 10,000%, underscoring the ongoing appeal of the Meme sector to traders.

The remaining half featured infrastructure-focused projects, including AI + Web3 standouts like C and AIN, which posted peak gains of 2,100% and 1,340%, respectively. Other notable inclusions were ERA (a Layer 2 scaling solution), CROSS (blockchain gaming infrastructure), and ECHO (BTCFI infrastructure).

From an ecosystem viewpoint, Solana continues to be dominated by Meme-themed tokens, whereas infrastructure projects are distributed across diverse networks such as Ethereum, Base, BSC, and Aptos—illustrating the multifaceted evolution of these ecosystems.

Overall, MEXC effectively balances Meme-driven assets with cutting-edge infrastructure projects, staying in sync with market trends and addressing both speculative Meme plays and long-term infrastructure investments.

3. AI + Web3 Projects Surge in Popularity, Driving Significant Wealth Effects

The top 10 tokens by peak gains averaged 9,085%, representing a 3.3-fold jump from June. This performance, fueled by several high-flying tokens, signals a strong rebound in market sentiment.

GAIA topped the list with nearly 36,000% gains, closely followed by ESPORTS (12,445%), TALE (11,900%), and M (10,000%)—all delivering over 100x returns. MEAL also stood out with 9,327%. These all illustrate the breakout potential of select projects.

Among these top performers, AI + Web3 projects made up 40%, featuring standouts like GAIA (decentralized AI computing), C (decentralized data), ICNT (decentralized cloud infrastructure), and TALE (AI applications). AI + Web3 continues to be a dominant narrative in this market cycle, backed by robust expectations and delivering substantial returns.

Furthermore, ETH and its Layer 2 ecosystems (such as Base) maintain their stronghold in infrastructure; Solana leverages its high performance to position itself as a preferred platform for Meme coin launches; and BSC, with its low transaction fees, acts as a prime ecosystem for high-engagement projects in GameFi, AI applications, and Memes. Overall, this demonstrates wealth effects rippling across various sectors and ecosystems, providing investors with a broader range of diversified opportunities.

4. Platform Activity Ecosystem: A High-Frequency, High-Yield, High-Growth Value Engine

Launchpad

MEXC Launchpad hosted five events in July, drawing over 50,000 participants and raising a total of $25 million USD, underscoring its strong appeal. The standout project, PUMP, sold out in minutes during its initial subscription, with 10,075 successful participants.

In terms of returns, PUMP delivered up to 183.3% for new users, with an average of 70% across all participants; TANSSI reached per-user highs of 1,050%; and KLK peaked at 430%, generating substantial rewards.

To celebrate Ethereum’s 10th anniversary, MEXC introduced a special ETH Launchpad, offering new users USDT at a 90% discount for ETH subscriptions and all users MX at a 20% discount—the event remains ongoing.

Overall, July’s MEXC Launchpad sustained a high-frequency pace while innovating with hot new tokens and discounted subscriptions for blue-chip assets. This approach catered to users’ demands for high-yield launches and low-cost access to established coins, fueling market enthusiasm and platform growth.

Airdrop+

July saw significant growth in Airdrop+ activities, with increased frequency and larger prize pools. A total of 108 events were launched, marking a 66% month-over-month increase; total prizes exceeded $7 million USDT, up 15%; and participation surpassed 65,000 users. By ramping up event frequency and reward sizes, Airdrop+ offered users more consistent opportunities for returns. Notably, the ERA airdrop drew nearly 9,000 participants, with new users receiving around $100 USDT each, demonstrating the tangible value and appeal of individual events.

Launchpool

Launchpool maintained steady operations in July, with 3 events attracting about 14,000 participants and a total prize pool of approximately 187,500 USDT. In the EURR project, new users achieved an average APR of 265.30%; in TRN, existing users averaged 1884.61% APR. This demonstrates Launchpool’s role as a low-barrier, zero-cost option for users seeking high returns on their assets.