In the fast-moving world of cryptocurrencies, opportunities to catch “the next big thing” have always been scarce. In the early years of crypto, investors relied on private sales, ICOs, or hunting new listings on smaller exchanges to secure early exposure to promising tokens. But this process was highly exclusive, risky, and often limited to insiders.
The landscape shifted when centralized exchanges introduced Launchpads — curated platforms that allow retail investors to participate in token launches under transparent rules.
MEXC Launchpad has quickly become one of the most popular examples of this trend. Known for its accessibility and explosive returns, it has helped launch tokens that achieved thousands of percent in ROI within weeks of listing.
2.What Makes MEXC Launchpad Unique?
Unlike some competitors, MEXC designed its Launchpad with retail users in mind. Where other exchanges often restrict participation to VIP levels or require massive staking commitments, MEXC emphasizes:
Low entry barriers: No need for large capital or VIP membership.
Fair allocation system: Dual pool model balances equality and incentives.
Immediate liquidity: Tokens are listed right after distribution.
This combination has made it extremely attractive to small and mid-sized investors — people who usually don’t have access to early-stage opportunities.
3.The Mechanics: How MEXC Launchpad Works
3.1Staking MX tokens
Participation is centered around MX, MEXC’s native token. Users stake MX to qualify for allocations. The more MX you lock, the higher your share — but even small holders can join.
3.2Dual Pool model
MEXC introduced a dual pool allocation system:
Basic Pool ensures fairness, giving all participants an equal chance.
MX Pool rewards larger MX holders with higher allocations.
This prevents whales from dominating while still rewarding loyalty.
3.3Token distribution & Airdrops
Depending on the project, allocations are either airdropped for free or purchased at a symbolic fixed price (e.g., $0.004 per token).
3.4Instant listing
After the distribution, MEXC immediately lists the token on its exchange. With thousands of traders waiting, this creates instant liquidity and demand, often causing massive price spikes in the first hours of trading.
4.Strategic Importance for MEXC
For the exchange itself, Launchpad is more than just a marketing tool. It drives:
Demand for MX token (since staking is required).
User acquisition (investors join MEXC specifically for Launchpad).
Brand positioning as an incubator of new crypto opportunities.
In many ways, MEXC’s reputation in 2023–2025 was built on the success of its Launchpad.
5.Why Did MEXC Launchpad Produce Huge Returns?
Several key reasons explain why MEXC Launchpad projects delivered outsized profits, especially in 2023:
- Aggressive project selection: Willingness to list high-risk/high-reward tokens, including memes.
- Massive user base: Immediate exposure to millions of traders.
- Favorable market cycle: 2023 coincided with Bitcoin’s recovery and a booming altcoin season.
- Accessibility: No VIP limits meant anyone could join.
- Transparency: Clear allocation rules build trust.
These factors combined to create what many investors call a “golden window” for Launchpad opportunities.
6.The Golden Year: Top Projects of 2023
If one year cemented MEXC Launchpad’s reputation, it was 2023. In just twelve months, several tokens skyrocketed, delivering life-changing returns to early participants.
6.1 Case Study 1: PEPE — The Meme King
Initial price on MEXC Launchpad: $0.0000000400
Peak growth: +11,399.75%
Current growth (2025): +2105% above launch
PEPE is the perfect example of how meme culture can translate into real profits. Despite skepticism from “serious” investors, the token’s listing ignited a speculative frenzy. Early Launchpad participants saw over 110× returns at peak, making PEPE one of the most legendary MEXC launches.
PEPE’s success highlighted two lessons:
Meme coins can outperform utility tokens in bull cycles.
Launchpads amplify hype by concentrating liquidity and attention.
6.2 Case Study 2: FRTN (Ebisu Pay Fortune)
Launchpad price: $0.015
Peak price: ~$2
ROI: +13,233.33%
FRTN wasn’t a meme, but a payments-focused project. Its performance proved that MEXC wasn’t just chasing hype — it could also back utility-driven tokens. The fact that FRTN achieved a 132× return showed investors that MEXC Launchpad could deliver across different categories.
6.3 Case Study 3: Jetcoin (JET) — The Record Breaker
Launchpad price: $0.004
Peak price: $0.6695
ROI: +16,637.50%
JET remains the crown jewel of 2023. Investors who received JET tokens through Launchpad had the opportunity to secure a 166× profit at its all-time high. Even today, years later, JET trades significantly above its launch price.
JET’s rise was fueled by:
Speculation in the early weeks.
Strong liquidity due to MEXC’s immediate listing.
A growing trend around tokens that gamified community engagement.
6.4Other 2023 Standouts
Beyond the big three (PEPE, FRTN, JET), several other projects also brought impressive gains:
AREA: +3962.50%
ARC: +2892.40%
SGT: +2400%
HYPC: +2366.67%
DNX: +2100%
LYUM: +1353.80%
Each of these projects delivered at least double-digit X’s. For many retail investors, 2023 felt like a lottery where nearly every ticket was a winner.
Kickstarter Projects: Hidden Gems
MEXC didn’t just run Launchpad — it also hosted Kickstarter programs, where communities voted on new token listings. Some of these tokens also went parabolic:
PIVN: +6853.91%
SCT: +3479%
AMG: +2350%
Kickstarter blurred the line between Launchpad and community governance, giving smaller projects a chance to shine.
6.5 The Big Picture of 2023
By the end of 2023, MEXC Launchpad (and Kickstarter combined) had:
702 projects launched in total.
Multiple tokens exceeding 10,000% ROI.
Established MEXC as a global Launchpad leader.
For many, this year was a turning point — proving that you didn’t need insider access or massive capital to catch early-stage crypto wins.
7.2024: From Meme Frenzy to Utility Focus
The Shift in Market Sentiment
If 2023 was the year of meme coins and hype-driven pumps, then 2024 represented a noticeable shift. The explosive gains of projects like PEPE and JET proved that Launchpad could mint overnight millionaires, but the market began to mature.
Investors started asking deeper questions:
Can these tokens sustain long-term growth?
What is the actual use case?
How will projects survive in a competitive crypto ecosystem?
At the same time, MEXC realized it needed to balance short-term hype with long-term credibility. Too many meme-only launches could damage trust if they collapsed quickly.
7.1 MEXC’s Strategic Adjustment
To address this, MEXC gradually shifted its Launchpad lineup in 2024:
- A more utility-driven tokens — infrastructure, payments, DeFi, and AI-related projects.
- Dual Pool refinement — ensuring fairness while rewarding loyal MX stakers.
- Better vetting process — filtering projects to avoid rug pulls and abandoned tokens.
This didn’t mean meme coins disappeared, but the emphasis moved toward projects with clear narratives and use cases.
7.2 Standout Projects of 2024
Several tokens launched in 2024 became strong performers, showing that utility-focused projects could still deliver impressive ROI.
7.2.1 Case Study 1: BEE (Bee Network)
Launchpad Price: $0.002
Peak ROI: +12,233.33%
BEE was marketed as a decentralized network inspired by mobile-first mining and gamified engagement. It tapped into a large community of casual users — people who had mined BEE tokens via mobile apps even before Launchpad.
When it debuted on MEXC, the massive community presence fueled immediate demand. For a token with grassroots adoption, a 122× return wasn’t just a speculative frenzy; it reflected genuine traction.
7.2.2 Case Study 2: NODE
Launchpad Price: $0.01
Peak ROI: +9333.33%
NODE was pitched as an infrastructure play — focusing on blockchain nodes and validator accessibility. As staking and validator services became hot narratives in 2024, NODE captured the trend.
While not as explosive as PEPE, NODE still offered a 93× profit at peak — a massive win for anyone who got an allocation.
7.2.3 Case Study 3: LADYS (Milady Meme Coin)
Launchpad Price: ~$0.00000012
Peak ROI: +6650%
Interestingly, memes didn’t vanish in 2024. LADYS proved that meme-driven projects could still dominate if the branding was strong. As a derivative of the famous “Milady” NFT culture, LADYS combined meme energy with NFT community hype.
Its 66× return demonstrated that while utility was rising, memes remained profitable when tied to internet culture.
7.2.4 Case Study 4: LDO (Lido DAO) & Other Utility Tokens
2024 also saw LDO, APT, and other more established tokens participate in community programs like Kickstarter and secondary listings on MEXC. While their ROI wasn’t as explosive (3×–8× range), these tokens provided stability and legitimacy.
For cautious investors, this was a safer alternative to chasing 100× meme coins.
Kickstarter in 2024: Beyond Hype
Kickstarter continued to be a parallel success story for MEXC. Several projects chosen by community votes delivered spectacular returns:
PIVN: +6853.91%
SCT: +3479%
AMG: +2350%
This showed that MEXC wasn’t just about curated Launchpads — the community itself could identify and elevate hidden gems.
8.ROI Patterns: Comparing 2023 vs 2024
- 2023:
Dominated by memes and speculative mania.
Multiple tokens >10,000% ROI.
Retail-driven frenzy.
- 2024:
More balanced lineup: infrastructure, payments, and AI tokens.
Still strong ROI (BEE, NODE, LADYS), but fewer “outliers” like JET.
More emphasis on sustainable narratives.
This shift reflected the broader crypto cycle: as Bitcoin consolidated and regulators increased scrutiny, investors gravitated toward tokens with use cases beyond hype.
The Role of MX Token in 2024
The MX token — required for Launchpad participation — also benefited massively:
Increased staking demand: More participants locked MX to secure allocations.
Deflationary support: MEXC continued buybacks and burns, keeping supply tight.
Price action: MX itself outperformed many altcoins, as demand was directly tied to the success of Launchpad.
In fact, some investors treated MX as a “meta-play” on Launchpad — instead of betting on individual projects, they simply accumulated MX to benefit from the entire ecosystem.
The Bigger Picture
By the end of 2024, MEXC had successfully transformed its Launchpad into a balanced incubator:
Still capable of producing 50–100× returns.
Increasingly home to utility and infrastructure tokens.
A launch hub for projects that aligned with broader crypto narratives (AI, staking, payments, DeFi).
The wild frenzy of 2023 had cooled, but in its place emerged a more sustainable and credible model.
9.Final Summary: What MEXC Launchpad Proved and How to Use It
9.1 Snapshot of Results (2023–2025)
2023 — the “golden year” of explosive X’s. Meme tokens (PEPE) and early speculative launches (FRTN, JET) brought record-breaking ROI. MEXC’s low entry barriers and instant liquidity created the perfect environment for retail investors.
2024 — cooling from pure hype toward utility-focused launches: infrastructure, DeFi tools, validators, AI-related projects. ROI remained high but fewer “100×+ outliers.”
2025 (so far) — a more mature model: strong ROI (10×–50×) still possible, but the market favors projects with real utility over meme-only plays.
9.2. Common Traits of Winning Launchpad Projects
- Instant liquidity & attention — MEXC listings ensure massive trading activity from day one.
- Clear narrative — in 2023 memes dominated. In 2024–25 utility projects (infrastructure, DeFi, payments) took the spotlight.
- Simple tokenomics — low launch valuations, transparent allocations, no hidden traps.
- The MX ecosystem leverages — demand for Launchpad allocations , creating consistent demand for MX tokens.
9.3. How Project Quality Evolved
From fireworks to highways. 2023 sold hype and culture. By 2024–25, MEXC leaned into projects with real-world use cases: validator services, DeFi infra, DID solutions, payment rails.
Dual-pool fairness. Balanced access for both small and large MX stakers, avoiding whale dominance.
9.4. Investor Playbook
Before the Launch:
Match the project narrative to the market cycle (memes in meme seasons, infra in building seasons).
Check tokenomics (FDV, circulating supply, unlocks, allocation caps).
Assess community health (organic growth vs bots, partnerships, roadmap).
Understand the Launchpad format: free airdrop vs fixed price purchase.
On Listing Day:
Pre-define exit strategies: partial profit-taking, holding a core, or using stop-losses.
Watch order books and liquidity. Thin books = extreme volatility.
Avoid chasing the very first candle — often a second wave offers better entry/exit points.
Post-Listing:
Reassess after 48–72 hours when initial hype cools.
Track unlock schedules and major news/events.
Scale out profits in tranches instead of waiting for “the absolute top.”
9.5. Overlooked Risks
Blind FOMO — not every Launchpad token is a guaranteed 50×.
Unlock pressure — early investors or team unlocks can crush momentum.
Macro backdrop — a BTC crash can sink even the strongest Launchpad token.
Synthetic liquidity — early wash-trading volume can mislead retail investors.
9.6. MX Token as the “Meta Play”
Launchpad demand = MX demand. Each new round requires staking MX.
Buybacks and burns reduce supply, strengthening the token’s position.
Many investors treat MX as a proxy bet on the entire Launchpad ecosystem instead of picking individual tokens.
9.7. Comparing Approaches
MEXC — low barrier to entry, transparent dual-pool allocation, strong balance between hype and utility.
DEX launchpads — open to all but unfiltered; higher risk of scams, rugs, and pump-and-dumps.
9.8. The Core Answer: Which Projects Brought the Biggest Returns?
2023: Memes and hype-driven projects (PEPE, JET, FRTN) produced the highest-ever ROI, with peaks above 10,000%–16,000%.
2024–2025: Utility and infrastructure tokens (BEE, NODE, LADYS) led the way, often hitting 50×–100× but with more sustainability.
The formula for winners: strong community + simple narrative + transparent tokenomics + instant liquidity.
9.9. Investor Cheat Sheet
- Pre-launch: Check FDV, unlocks, narrative fit, community size.
- At launch: Take profits in phases, avoid full reliance on hype spikes.
- Post-launch: Monitor unlocks/news, reassess positions every few days.
- Meta-play: Holding MX gives exposure to the whole Launchpad ecosystem.
9.10. TL;DR
MEXC Launchpad proved between 2023–2025 that retail investors can capture outsized gains (10×–100×+) without insider access.
The biggest ROI came from memes and hype-driven launches (PEPE, JET, FRTN), while later years favored utility and infrastructure tokens.
Success = narrative + liquidity + tokenomics + MX staking.
For many, the smartest strategy is to hold MX and systematically participate rather than betting everything on one project.
Disclaimer: This content is for educational and reference purposes only and does not constitute any investment advice. Digital asset investments carry high risk. Please evaluate carefully and assume full responsibility for your own decisions.
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