Overview: equity underperformance amid strong Bitcoin holdings
In late 2025 a prominent public company known for accumulating large Bitcoin reserves has seen its share price decline sharply, prompting renewed debate about the merits of corporate Bitcoin treasury strategies. While the company’s equity has slumped substantially over the last year, its cryptocurrency holdings remain in positive territory based on its declared average purchase price.

The divergent performance between the firm’s stock and its Bitcoin reserve highlights a broader dynamic in crypto markets this year: equity instruments tied to Bitcoin can behave differently than the underlying asset, driven in part by liquidity patterns, derivative hedging and changing institutional demand.
Recent market moves and balance-sheet details
According to public disclosures, the firm has an average acquisition cost for Bitcoin of roughly $74,430 per coin. With Bitcoin trading near $86,000 in November 2025, the company’s cryptocurrency portfolio retains an unrealized gain in the low double digits.
Nevertheless, its listed shares have been under pressure. Over the trailing 12 months the equity has declined by a substantial percentage, and it has posted significant year-to-date losses as well. The volatility in the stock has outpaced the movement in the underlying Bitcoin position, creating questions among investors about whether equity exposure remains an efficient way to gain BTC exposure.
In a high-profile purchase announced in mid-November 2025, the company disclosed an additional acquisition of 8,178 BTC for approximately $835.6 million. That buy materially increased its total disclosed holdings, reflecting the leadership’s continued commitment to a Bitcoin treasury strategy despite recent equity weakness.
What the numbers mean
- The company’s average Bitcoin cost basis: ~$74,430 per BTC.
- Bitcoin spot price in November 2025: ~ $86,000, implying an unrealized BTC gain of roughly 16% on the firm’s disclosed position.
- Recent large-scale purchase: 8,178 BTC for ~$835.6 million, increasing total holdings into the hundreds of thousands of coins.
Why the equity can fall while BTC gains persist
Several structural market mechanics can decouple a Bitcoin-heavy company’s share price from Bitcoin itself.
- Derivative hedges: Traders can short the company’s stock or buy put options to hedge long crypto positions, placing outsized selling pressure on the equity even if Bitcoin itself is trading higher.
- Options liquidity concentration: A liquid options chain around the corporate ticker makes it an efficient proxy for hedging large Bitcoin exposures, intensifying short flows in the equity when volatility rises.
- Market sentiment and leverage: Equity markets react to broader risk-off moves, margin requirements and macro shocks differently than spot crypto markets, leading to asymmetric moves.
- Capital structure and dilution risks: Equity investors may factor in potential dilutive financing, executive decisions or governance dynamics that don’t affect the spot BTC value.
These influences mean that a corporate vehicle can absorb hedging activity and volatility that is functionally separate from its treasury strategy’s fundamental performance.
Hedging dynamics and systemic implications
Market participants have pointed to the convenience that a heavily held corporate stock provides for hedges. When institutional traders look to manage large directional crypto exposure, a liquid equity and its derivatives can be a pragmatic tool. This can turn the company’s share price into an unintended outlet for macro and crypto hedging flows.
That dynamic creates several systemic implications for 2025:
- Equity-focused hedging can amplify share volatility independent of Bitcoin’s price trajectory.
- If short interest in the equity becomes concentrated, any major unwinding could produce abrupt rebounds in the stock without a corresponding BTC move.
- Conversely, a sudden and sustained drop in Bitcoin could force correlated deleveraging across instruments and, in extreme scenarios, raise liquidation risks for entities using the equity as collateral.
Liquidity trends and the DAT (digital asset treasury) picture
Liquidity in the crypto market has evolved through 2025, and key sources — including stablecoins, exchange-traded products and corporate digital asset treasuries — have shown signs of moderation.
Data tracked by industry aggregators indicate that inflows into corporate digital asset treasuries peaked earlier in the year and slowed markedly in the months following major liquidations and market stress episodes. On a month-over-month basis, disclosed inflows dropped from multi-billion-dollar levels to a fractional share within a short period, illustrating how quickly institutional appetite can shift.
The slowdown in DAT inflows has several consequences:
- Price discoveries that relied on steady institutional accumulation face greater sensitivity to outsized trades.
- Lower incremental demand raises the relative influence of derivatives activity on price and volatility.
- Market-makers and liquidity providers may scale back risk-taking in the face of thinner underlying demand, further concentrating impact from large orders.
Risk profile: liquidation, governance and investor choice
Analysts highlight a fundamental divergence in risk profiles between owning an equity tied to Bitcoin exposure and holding Bitcoin directly.
Key risk considerations include:
- Potential margin or collateral events: If the company’s stock falls severely, counterparties that provided financing against its shares could demand additional collateral or force sales, pressuring the equity and potentially the company’s ability to hold its digital assets.
- Operational and governance risks: Corporate decision-making, tax considerations and regulatory developments can affect shareholder value in ways that do not alter the intrinsic BTC holdings.
- Counterparty and corporate structure risks: Equity holders face bankruptcy, legal and creditor-priority risks that do not apply to cold or custodied Bitcoin held in segregated wallets.
For many institutional and retail investors, these distinctions reinforce a basic proposition: one Bitcoin is always one Bitcoin, while a share of a company with Bitcoin exposure can encapsulate additional layers of counterparty and market structure risk.
Company stance and market reaction
Despite the equity downturn, company leadership has publicly reaffirmed commitment to the Bitcoin treasury strategy. In mid-November the firm announced the substantial BTC purchase noted above and leadership communicated via social channels that they would “not back down” from their position.
That resolve underscores a broader strategic calculus: management is signaling belief in the long-term thesis that Bitcoin can serve as a strategic corporate reserve asset. For investors, this commitment can be reassuring — but it also crystallizes choice: accept concentrated corporate risk for potential upside tied to Bitcoin, or gain direct exposure to BTC through spot markets and custody solutions.
What investors should consider in 2025
As markets move deeper into 2025, several themes should guide investor assessment of corporates holding large crypto treasuries:
- Evaluate preferred exposure: Decide whether equity exposure or direct crypto ownership better matches your risk tolerance and liquidity needs.
- Monitor derivative flows: High short interest and active options markets around related equities can signal hedging activity that impacts share performance.
- Watch liquidity metrics: Changes in stablecoin supply, ETF flows and DAT inflows influence market depth and price impact for large trades.
- Stress-test scenarios: Consider how rapid BTC price swings, margin calls or regulatory shifts could affect both the company and broader market liquidity.
Takeaways and outlook
The 2025 market environment has demonstrated that corporate Bitcoin treasuries present a nuanced investment thesis. The company at the center of recent headlines retains an unrealized gain on its crypto holdings by virtue of a historically lower acquisition cost per coin, even as its stock price has fallen sharply.
Market structure factors — particularly the use of liquid equities as hedging instruments — help explain the disconnect between the firm’s BTC performance and its share price. Additionally, slowed inflows into digital asset treasuries and other institutional liquidity channels have amplified the relative impact of derivative and hedging activity.
For investors, the decision between corporate equity exposure and direct Bitcoin ownership remains pivotal. Direct BTC ownership eliminates many corporate counterparty risks but introduces custody, security and regulatory considerations. Equity exposure may offer the convenience and familiar account structures of traditional markets, but it brings its own set of idiosyncratic risks and potential volatility drivers.
Key takeaways
- A major public company’s stock has declined in 2025 despite its Bitcoin reserves retaining an unrealized gain.
- Derivative hedging and options market activity can decouple equity performance from underlying crypto assets.
- DAT inflows and broader liquidity trends have cooled, increasing sensitivity to large trades and hedging flows.
- Investors should weigh the trade-offs between corporate equity exposure and direct BTC ownership when defining portfolio strategy.
As the crypto ecosystem matures through 2025, understanding these structural dynamics will remain critical for institutional and retail investors navigating the intersection of traditional capital markets and digital assets.
Disclaimer: This post is a compilation of publicly available information.
MEXC does not verify or guarantee the accuracy of third-party content.
Readers should conduct their own research before making any investment or participation decisions.
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