The AMA with Story Protocol and MEXC kicked off with a warm welcome from the MEXC hosts, along with a special giveaway for participating users. Andrea Mittoni, President of Story Foundation, introduced herself, sharing her experience with high-profile IP projects like NBA Top Shot and Amazon Alexa. He painted a picture of the future where IP is as easy to manage as social media content, showing how Story allows creators to register, license, and monetize their work seamlessly on blockchain. Andrea shared exciting examples like Poseidon, building decentralized AI data layers, and ARIA, tokenizing music royalties to give crypto investors real yield. He also highlighted collaborations with platforms like Magma, demonstrating how millions of users could automatically register their creative work as IP. The session gave attendees a clear sense of how blockchain is transforming IP management globally.
Andrea then dove into Story’s technical magic, explaining token-bound accounts (ERC 6551) and the Proof of Creativity protocol that carry licensing, royalties, and payment logic right inside the token. Developers can plug into Story via SDKs, APIs, or StoryKit, making it easy for both Web2 and Web3 projects to interact with IP on-chain. He introduced IP-Fi, a DeFi-inspired ecosystem for IP, letting creators lend, borrow, or trade IP assets while ensuring owners keep their royalties. Projects like IP World were highlighted, where verified IP holders claim tokens and liquidity fees, making it fair and fun for everyone. Andrea emphasized Story’s EVM compatibility, enabling seamless integration with Ethereum tools. The discussion made it clear that blockchain could revolutionize global IP, cutting legal headaches and opening new opportunities.
Looking ahead, Andrea shared Story’s Chapter Two vision, with AI integration, global IP tokenization, and 3 million Web2 users soon onboarding through Magma. He explained the IP token’s roles in gas fees, royalties, staking, and governance, showing how it powers sustainable growth and fair value for users. The AMA wrapped up with an eye-opening look at the $80 trillion IP universe, emphasizing data IP for AI and the rise of new markets and assets. Participants left inspired, with a clear sense of how programmable IP is changing the game and the tools available to creators and developers. The session closed on a high note, reminding winners to check their DMs for the giveaway and teasing more updates from Story Protocol.
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