Summary
Q2 2025 was a transformative quarter for MEXC, set against a backdrop of renewed market momentum fueled by meme coin speculation, AI innovation, and multi-chain ecosystem growth. In response to these shifts, MEXC accelerated its evolution beyond a traditional exchange—actively exploring new frontiers across product innovation, ecosystem investment, user protection, and community engagement. From strengthening infrastructure and launching forward-looking funds to deepening industry collaboration, MEXC is building a more resilient, inclusive, and future-ready Web3 platform.
New Listings
Proactive listing strategy remains MEXC’s trump card. In Q2, MEXC recorded 580 new listings, with peak gains exceeding 9,100%. The quarter fostered a robust, multi-chain landscape, where speculative meme fervor and strategic investments in technologies like ZK and AI fueled significant growth across diverse ecosystems—from Solana to Bitcoin.
Spot Market Recap: Infrastructure’s Rise and BTC DeFi’s Surge
Q2’s top new tokens on MEXC highlighted a strong focus on infrastructure innovation and other high-growth sectors, with leading projects in ZK (LA), Restaking (KERNEL), Cross-chain (STO, INIT), BTC DeFi (BABY), and AI (FHE).
Solana’s meme coins also delivered powerful returns, with GORK (+377.25%) and MOONPIG (+753.33%) showcasing strong community-driven appeal.
While activity remained high on established chains like ETH, BSC, and Solana, the BTC ecosystem gained significant traction, led by the top-ranked DeFi project, BABY.
In summary, Q2 market interest centered on ZK, AI, Restaking, and Meme narratives, fostering a healthy, multi-chain landscape across major ecosystems.
Top Gainers: Meme Dominance and Multi-Chain Growth
The top 10 new tokens on MEXC in Q2 posted an average peak gain of 3691.75%. The ZK project LA led with a 9100% surge, underscoring the power of tech narratives. Meme coins were the most frequent category with four spots (HOUSE, GOONC, B, LABUBU), confirming their role as a key driver of speculative interest. The list also included diverse sectors like AI (AGT), GameFi (NXPC), and Infrastructure (SKATE).
This diverse list reflected a healthy, multi-chain landscape. Solana was the primary launchpad for high-growth memes, hosting three of the top four. Other leading projects were distributed across ETH, BSC, AVAX, and TONCOIN, showing a balanced rotation of opportunities across ecosystems.
Ecosystem Development
MEXC is accelerating its transformation from a centralized exchange into a full-scale Web3 ecosystem enabler. From surpassing 40 million users globally to launching major investment and CSR initiatives, MEXC is deepening its role in shaping the future of blockchain. Strategic partnerships, ecosystem funds, and education-driven programs reflect our commitment to sustainable growth—not just for our platform, but for the broader decentralized world.
Achieving the 40 Million User Milestone
The achievement of 40 million users across 170+ countries reflects seven years of consistent innovation and user-centric development. This growth has been particularly notable in emerging markets where cryptocurrency adoption accelerates as traditional financial systems prove inadequate for modern digital commerce needs.
Ecosystem Fund 300M
MEXC Ventures, the investment arm of MEXC, announced a $300 million Ecosystem Development Fund at Token2049 Dubai in Q2, marking the company’s strategic evolution from a trading platform to a comprehensive Web3 ecosystem builder. This five-year initiative focuses on nurturing early-stage blockchain technologies, public chains, and decentralized infrastructure while providing ecosystem integration beyond traditional capital investment to create genuine value for both projects and users.
MEXC IgniteX CSR Program
MEXC Ventures launched IgniteX, a $30 million CSR initiative aimed at accelerating Web3 innovation and nurturing the next generation of builders. The five-year program focuses on education, funding, and support for early-stage Web3, AI x blockchain, and infrastructure projects.
In the second quarter, notable highlights include co-hosting three major educational events: Korea University’s Blockchain Ideathon, attracting prominent participants across blockchain and AI tracks, with over 600 attendees at final presentations; Taiwan Blockchain Hackathon, a 4-week program with top local devs, and the launch of the IgniteX Solana Talent Lab in partnership with Superteam to scale Solana developer education across APAC.
Strategic Partnership Development
Our strategic partnership with TON blockchain, featuring a $1 million “TON Triumph” campaign, demonstrates comprehensive ecosystem support beyond simple token listing. It generated over $6.6 billion in combined trading volume and attracted more than 110,000 participants—making it one of the most successful single-token promotional campaigns in cryptocurrency exchange history.
This collaboration includes native wallet integration, enhanced staking capabilities, and specialized trading features for TON ecosystem participants. Our partnerships focus on protocols demonstrating technical excellence, community engagement, regulatory compliance, and long-term sustainability. This careful selection ensures lasting value creation while supporting broader cryptocurrency ecosystem development.
Product & Innovation
MEXC keeps advancing its product innovation strategy with a focus on accessibility and user engagement. From the Airdrop+ campaign engine, to the highly anticipated DEX+ hybrid platform, and the launch of MEXC Launchpad, our product suite is evolving to meet the dynamic needs of both retail and institutional users. These innovations not only expanded participation and liquidity, but also reinforced MEXC’s position as a pioneer in user-focused, next-generation trading experiences.
Airdrop+ Campaigns
In Q2, MEXC Airdrop+ initiative achieved remarkable growth, launching 146 campaigns that drew over 230,000 participants. The total prize pool surpassed 11.1 million USDT, with single-event rewards for users reaching as high as 100 USDT.
DEX+
DEX+ is an innovative CEX and DEX hybrid product that provides a seamless, one-stop experience for both on-chain and off-chain trading. Currently, DEX+ supports BSC and Solana blockchains, with plans to expand to more popular blockchain ecosystems in the future. It has also established official partnerships with BSC and pump.fun.
Additionally, DEX+ has introduced a points system, airdropping points to active users in the Solana ecosystem and DEX+ traders, successfully drawing a large number of participants to claim them. As of June 30th, the DEX+ points airdrop has been successfully claimed by 63,800 users. The total amount of points distributed reached 182 million, with the highest number of points awarded to a single individual being 4,000,250.
MEXC Golden Era Showdown
MEXC’s Golden Era Showdown ran from June 13 to July 4, serving as the flagship mid-year trading event. The three-week campaign attracted over 200,000 participants worldwide and unlocked the 4 million USDT prize pool.
The event utilized Bitcoin blockchain hash methodology for transparent, verifiable prize distribution. A 100 oz gold bar (350,000 USDT) was awarded to a Netherlands trader and 1 BTC (110,000 USDT) was won by a Kazakhstan trader.
MEXC Launchpad
MEXC unveiled its new Launchpad, an innovative token issuance platform that provides users with guaranteed access to high-quality projects at discounted prices. MEXC’s first-ever Launchpad event and debut offering let users subscribe to select tokens and unlock 40% off discounts on BTC.
Participation in the MEXC Launchpad is open to everyone. Users can directly subscribe to project offerings using USDT or other designated tokens. Allocations are distributed on a purely proportional basis, with simple tasks, point farming, or influencer-driven campaigns involved.
Since its launch on June 6th, MEXC Launchpad has featured 7 projects. Within its first month of operation, the platform attracted 118,000 total participants and secured over 79,000 successful subscriptions.
The inaugural BTC-related project generated returns reaching an 856.3% APR for new users, with a peak return of approximately 9x the initial investment. Subsequently launched tokens delivered an average APR of 334.35%, with the highest mean return hitting 8.44x. Notably, projects including BEE and NODE experienced post-listing price appreciation exceeding 1,800%, generating substantial profits for participants.
Security & Infrastructure
MEXC reinforced its position as an industry leader in user protection and platform resilience through a series of major security and infrastructure upgrades. This includes the launch of the $100 Million Guardian Fund for proactive protection and ongoing efforts to strengthen reserves, with Bitcoin holdings reaching 127.59% coverage. As part of its comprehensive security strategy, MEXC is committed to safeguarding users through a transparent and fair trading environment, supported by robust risk control monitoring and effective illicit asset intervention.
The Revolutionary $100 Million Guardian Fund
In June, MEXC launched the $100 Million Guardian Fund, which represents a fundamental shift from reactive to proactive user protection, addressing large-scale exploits, targeted attacks, system vulnerabilities, and critical technical problems. Unlike traditional insurance models with complex claims processes, the Guardian Fund is designed for rapid deployment once security incidents are verified, ensuring immediate user compensation.
Strong Reserve Strengthening
MEXC’s commitment to financial transparency reaches new heights with our Bitcoin holdings of 4,083.89 BTC representing a remarkable 127.59% reserve ratio. This substantial improvement of over 10 percentage points demonstrates our confidence in the leading cryptocurrency while providing users with unprecedented security assurance, representing approximately $273 million in Bitcoin reserves at current market valuations.
Futures Insurance Fund Excellence
The achievement of $559 million in total payouts through June 30, 2025, represents one of the most significant user protection accomplishments in cryptocurrency derivatives trading. This distribution demonstrates our financial capacity to support traders during adverse market conditions while maintaining stable trading environments.
Anti-Fraud Intelligence
Our Risk Control team identified and restricted 46,311 suspicious accounts linked to 6,184 distinct fraud syndicates between May and June, with primary sources in CIS countries, India, and Indonesia. This intelligence enables adaptation of security measures to address region-specific threat patterns while maintaining global protection standards.
Illicit Asset Intervention
As part of its comprehensive strategy of maintaining platform security, MEXC is constantly combating hacks and illicit transactions. In May-June 2025, the platform processed 709 assistance requests and handled 124 official freeze requests with official law enforcement documentation. MEXC recorded successful interception of $2.2 million USDT across 41 user protection cases demonstrates our ability to identify and halt criminal activity in real-time.
Industry Insights
MEXC released an Airdrop Report, aiming to reveal and analyze the role of airdrops in driving new user registrations across different markets. During peak months, airdrop campaigns accounted for up to 35% of total new sign-ups, with 76% of users remaining on the platform, 18% becoming active traders, and 58% trading occasionally. Regionally, user participation was led by the CIS (67%),Southeast Asia (51%), and South Asia (32%), highlighting airdrops’ strong traction in underbanked but digitally connected regions. The report also notes the rise of Telegram-based Tap-to-Earn games, such as Hamster Kombat, Notcoin, and Yescoin, which have become key acquisition channels for attracting first-time crypto users.
As user behavior and acquisition channels continue to evolve, airdrops are shifting from simple promotional tools to a strategic mechanism for ecosystem expansion and financial inclusion, particularly in emerging markets.
Community & Events
MEXC actively participated in key industry events and engaged with leading voices across the blockchain ecosystem. By joining conferences, hackathons, and panel discussions, we fostered meaningful dialogue with industry leaders, builders, and thought provokers—strengthening our role in shaping the future of Web3 and promoting sustainable ecosystem development.
Token2049 Dubai
Token2049 Dubai stands as the flagship event of the year, and MEXC joins as the proud title sponsor with MEXC’s brand prominently featured throughout the main venue and side events. This premier industry gathering also marks a significant occasion for MEXC as it celebrates its 7th anniversary. The event provides the perfect opportunity to highlight the platform’s dedication to innovation and delivering user-focused solutions. The key USPs of MEXC are clearly showcased in the booth and in other event collaterals – Low fee, DEX+, Wide variety of tokens available, etc,.
Solana Summit APAC
MEXC strengthened its commitment to the Solana ecosystem at the Solana Summit APAC, unveiling community engagement initiatives aimed at fostering partnerships with builders and developers. With the core message, “Build on SOL, grow with MEXC,” this event strategically highlights MEXC’s dedication to supporting the Solana network. It also paved the way for the upcoming $SOL campaign which is set to launch in late July 2025, further solidifying MEXC’s role as a key driver of growth and collaboration within the Solana network.
WAIB Summit Monaco
MEXC hosted the prestigious Whale Journey Monte Carlo Award at the iconic One Monte-Carlo in Monaco, bringing together 1,000+ guests and 55+ top KOLs in attendance. It was one of the most significant and high-profile gatherings of crypto influencers in recent memory. It was more than just a celebration; it marked an important strategic milestone for MEXC as we commit to forging meaningful global partnerships and expanding our footprint in the European market.
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