Market investment research analysis of NFT trading aggregator Blur | Airdrop instructions included • MEXC Blog

1.Project Introduction

BLUR is a brand-new NFT trading market for professional traders, with both aggregator and scanning functions, aiming to subvert the NFT trading market by providing better functions and faster trading speed. In short, BLUR can be claimed as a combination of Opensea and GEM.

Home display

The image below showed the homepage of BLUR, which displays NFTs ranked according to the daily transaction volume. You can directly search for the NFT name in the middle of the top. The interface presents NFT projects, floor price, daily transaction volume change, 7-day transaction volume change, 15-day transaction volume, daily transaction volume, 7-day transaction volume, number of users, and total amount of NFT.

Trading interface

The image below shows the trading interface of BLUR. There are four sizes of icons for collectibles. The smaller the icon, the more NFT information. Besides the price, listing time, and previous selling price, the rarity will also be displayed directly, and the range of the rarity will be indicated.

After clicking on your preferred NFT, all attributes of that particular NFT, transaction volume ratio of each attribute, floor price and its historical price of last transaction will be displayed to help users comprehensively evaluate the NFT value.

On the right, the NFT’s pending orders and real time transaction information are displayed, and the lower right side is the NFT’s price depth chart, which can be used to judge the price depth of each price range, and can also to evaluate the required funds for floor sweeping.

NFT Listing

During the listing process, users can choose which markets to list at the top, and can choose whether to adjust the price due to different transaction fees in each market.

In terms of price, you can directly choose to use the lowest price or the reserve price of the highest rarity feature, and the royalties can be determined by yourself. After setting the price, the bottom line will display the profit sold in each trading market. After confirming, click List to list.

Over the past few months, although Blur’s market has been in closed beta, Blur’s 7-day trading volume currently ranked second in the market,right behind Opensea. (Note: Internal beta participants will have additional token airdrops)

Blur has launched two rounds of airdrop plans for NFT participants. In the first airdrop, NFT users who have traded in NFT markets such as Opensea, LooksRare, and X2Y2 in the first 6 months have the opportunity to receive the Care Package airdrop containing BLUR tokens. All you need to do is to list an NFT on the Blur platform within 14 days.

The second airdrop Blur will distribute airdrop packages to all participants who actively participate in pending orders and transactions on its platform. According to the project party, the number of the second round of airdrops is much larger than that of the first round of airdrops, and eligible traders will receive more airdrop packages.

Details please refer to：Blur Airdrop 2

2. Tokenomics

Tokenomics has not been revealed yet

3. Investment

According to the official website, Blur has raised more than $14 million in a funding round. Investment institutions include Paradigm, 6529, Cozomo Medici, dhof, Bharat Krymo, Zeneca, OSF, MoonOverlord, icebergy, Deeze, Andy8052, Keyboard Monkey, etc.

4. Project analysis

The current NFT market prioritizes the trading experience of ordinary traders, which neglects the growing needs of professional traders. Blur is a professional NFT trader, but its target group is relatively small compared with ordinary traders, and because Blur uses a lot of pixel style, it may cause some users to be unfamiliar with its operation; In Blur, the NFT collection lacks basic information settings, such as the project’s Twitter, official website, Discord, etc. This is important for most users, and it may cause some users to leave.

At present, the competition in the NFT trading track is relatively fierce. While the current competitors such as Opensea, Gem, Genie and other platforms are developing well, Element has also supported aggregate transactions, which can meet the needs of market sweeping. This is relatively a huge challenge for Blur. However, the Blur market does not charge market fees like other platforms such as Opensea, and the use of Blur’s NFT market, aggregators and advanced trading tools does not charge any transaction fees either. This may be a short-term strategy for Blur to attract users. In addition, Blur’s transaction volume is currently the second highest, following its expectation of airdrops. It is worth mentioning that Blur’s transaction speed is much faster than other platforms according to the community users’ experience feedback.

Currently, Blur only supports NFTs that use ERC-721 token standard, and many NFTs that use ERC-1155 standard cannot be displayed on Blur. In addition, the floor price display of some NFTs on Blur needs further optimization as some of them are incorrect.