
In Q2 2025, MEXC leveraged sharp market insight to capture trending narratives such as stablecoins and the DeFi resurgence. By lowering trading barriers, MEXC helped traders seize opportunities from the market rebound. According to the CoinGecko 2025 Q2 Crypto Industry Report, the total crypto market capitalization rose by 24%, while stablecoin market cap hit a record $243.1 billion. Notably, USDC grew by $1.4 billion, underscoring the ecosystem momentum driven by compliance expectations. In response, MEXC focused on USDC-margined pairs and DeFi assets, turning narrative hype into actionable trading opportunities, showcasing both strong market judgment and a user-centric strategy.
1. Riding Market Trends and Targeting Growth Sectors
Among the most actively traded Futures pairs in Q2 in the industry, SUIUSDC, CRVUSDC, HBARUSDC, ARBUSDC, and ETHUSDT delivered impressive quarter-on-quarter gains of 147%, 129%, 125%, 59%, and 58%, respectively. In response, MEXC swiftly introduced zero-fee promotional events for these pairs, effectively addressing user trading demand. This proactive approach highlights MEXC’s ability to strategically align listed pairs with prevailing market trends, underscoring both its market responsiveness and commitment to supporting trading in high-growth assets.
In addition, following the USDC narrative surge sparked by events such as Circle’s IPO, MEXC introduced zero-fee Futures trading events for popular USDC-M pairs in Q2. These initiatives significantly lowered trading costs, attracted concentrated user participation, and effectively helped traders convert market hype into real trading opportunities.

Q2 0-Fee Top 5 Trading Pairs by Vol. Growth | |
Trading Pair | Q by Q Volume Growth (%) |
SUIUSDC | 147% |
CRVUSDC | 129% |
HBARUSDC | 125% |
ARBUSDC | 59% |
ETHUSDT | 58% |
Data Source: Binance, OKX, Bybit, Bitget, MEXC, Gate, Coinbase, Bitfinex, BitMart, KuCoin
Scope: Quarterly total Futures trading volume by pair, aggregated across all platforms.
2. Q2 Market Share Leaders: TONUSDC Dominates, ETHUSDT and HYPEUSDC Shine
Q2 witnessed a notable pivot in trading behavior as investors moved beyond the memecoin enthusiasm that characterized Q1, redirecting attention toward blue-chip cryptocurrencies, blockchain infrastructure projects, and decentralized finance (DeFi) innovations. Recognizing this shift early, MEXC strategically launched zero-fee trading for leading assets across these emerging sectors, positioning traders to capitalize on evolving market dynamics.
The results demonstrate strong user endorsement of MEXC’s strategic approach: the popular Layer-1 blockchain pair TONUSDC achieved a commanding 42% market share, up 41 percentage points. Meanwhile, established cryptocurrency ETHUSDT maintained strong performance with 33% market share, while emerging DeFi token HYPEUSDC secured 21%. The success extended beyond the top performers, with ONDOUSDC and POPCATUSDC each gaining 5 percentage points in market share.

Top 3 Trading Pairs By Market Share | |
Trading Pair | Recent Market Share |
TONUSDC | 42% |
ETHUSDT | 33% |
HYPEUSDC | 21% |
Data Source: CoinMarketCap (CMC)
Scope: Limited to Binance, Bybit, OKX, Bitget, and MEXC
These figures confirm MEXC’s precise targeting of user demand for trending pairs, with growing numbers of traders choosing the platform for their futures trading activities on popular assets.

Top 3 Market Share Growth Leaders | ||
Trading Pair | Market Share Increase (Percentage Points) | CEX Volume Rank (Based on CMC Data) |
TONUSDC | 41 percentage points | 1 |
ONDOUSDC | 5 percentage points | 1 |
POPCATUSDC | 5 percentage points | 1 |
Data Source: CoinMarketCap (CMC)
Scope: Limited to Binance, Bybit, OKX, Bitget, and MEXC exchanges
3. Diverse Trading Options for All Types of Traders
From mainstream cryptocurrencies to emerging tokens and memecoins, MEXC zero-fee futures events aren’t limited to a single option. Instead, they cover a diverse range of trading pairs, comprehensively addressing users’ varying risk appetites and investment strategies, thereby enhancing the platform’s inclusivity.
Specifically, ETHUSDT caters to the market’s demand for stable mainstream tokens; SUIUSDC and TONUSDC fulfill the need for positioning in emerging public blockchains; HYPEUSDC appeals to interest in innovative projects and rising tokens; and POPCATUSDC satisfies high-risk users’ enthusiasm for memecoins. By combining the 0-Fee event with this diversified lineup, MEXC effectively expands market coverage, boosting user stickiness and platform appeal.
Summary
MEXC’s 2025 Q2 0-Fee event aligns closely with market trends, offering zero-fee incentives for tokens in trending sectors and significantly reducing trading costs. This delivers comprehensive benefits to users, including “diversified options, efficient liquidity, and low-cost trading of popular pairs,” fueling a positive cycle of market share and trading volume growth while establishing a virtuous growth engine. This not only strengthens MEXC’s competitive advantage in the futures trading market, but also lays a solid foundation for future expansions.
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