Being a crypto writer, I enter into the very soul of the web3 project. After scrutinizing countless web3 projects, I realized that many of them have a poor UI which in turn affects the experience of the end user. In this article, I will take you through three platforms that lack a well-designed UI.
Vyvo Smart Chain
This platform allows users to control their health-related data recorded on fitness smartwatches. Additionally, it employs a unique mechanism called Proof of Sensing, which captures comprehensive fitness activity data from the watch. Users can sell this data on a decentralized data marketplace, where it is collected anonymously with the user’s consent. Users have control over the data they wish to share with specific platforms. In exchange, they receive VSC tokens, which can be converted into fiat currency.
While this concept is innovative, there is a significant obstacle in user onboarding. The Vyvo website does not clearly outline the user journey. Furthermore, to pair a smartwatch with Vyvo, one must first purchase a data NFT. Only through this purchase can a user securely share data via Vyvo’s app, Inpersona. It took me two hours to understand the entire onboarding process for Vyvo / Inpersona.
Ideally, this process should be clearly displayed on the website. Given that user attention spans are limited, an undefined UI significantly diminishes the user experience, akin to silk slipping effortlessly through a ring.
Nitro Network
An NFT crypto mining solution built on Avalanche. When I took over the project as a writer, the flow of user onboarding looked vague and was also incorrect. The website showed three tiers of NFTs and underlined that a device will be shipped to users opting in for NITRO. In reality, the first step was to clearly define the path. The project didn’t intend to send a phygital but an NFT that will work as a cloud mining software. The original roadmap of the project showcased that these devices (phygital) will be sent to users in the second quarter. This confusion of phygital and NFT mining made the community yank from the project.
Edrington spirits NFTs
Now, let’s look at the creative spot in web3. ‘NFTs’. In 2022, Glenrothes – a leading spirits brand launched its flagship scotch whiskey. The spirits giant collaborated with The New Yorker to create an illustration art merging New York and Scotland. The bottles were sold out quickly but the NFTs didn’t gain any limelight. Reason? Lack of awareness in the web3 space resulted in failure to show the NFT’s real utility. Furthermore, none of their social media handles, community groups, and employees spoke of the NFTs. Only 6 buyers minted the NFT.
What really went wrong? Well, for starters the NFT designs weren’t unique. Meaning each of these NFTs showed the same details. Whereas, each NFT could have been a little different from one another. Second, the project failed to create any content on NFTs and their link to the limited edition Speyside liquor. Looking at the NFT’s utility – the brief documents and roadmap highlighted that the NFT holders will hold a special privilege of visiting their esteemed distillery in Rothes, Scotland.
Bottomline
We have endless opportunities with this emerging tech revolution. The right approach, cohesive planning and thorough market research can help you and your brand elevate to the next level!
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