Diverse Asset Portfolio Drives User Growth
MEXC listed 206 new tokens in June, expanding its asset portfolio to address users’ diverse investment requirements. During the same period, active trader count increased 13.25% month-over-month, indicating the platform’s continued capacity to attract new users and sustain market engagement levels.
New Tokens Drive Strong Investment Returns
June’s new token listings demonstrated strong market performance. The top 10 gainers by price appreciation averaged 2,699.91% maximum returns, marking a 17.34% increase from the previous month. The top 10 tokens by trading volume achieved average maximum gains of 1,922.30%, representing an 8% increase from May. These metrics indicate that investors participating in new token launches secured considerable returns, while reflecting MEXC’s project screening and asset evaluation processes in identifying high-potential opportunities.
Four tokens achieved dual rankings in both trading volume and price appreciation categories: LA (+9,119.75%), AURASOL (+1,486.33%), SKATE (+2,644.00%), and GOR (+1,619.77%). This cross-category performance suggests these projects generate substantial trading interest while maintaining strong price momentum, indicating market validation and investor confidence in these assets.
Market Focus Shifts Toward Utility-Based Projects
Among June’s top performers, meme coins represented a smaller proportion, with only 4 securing positions in the top 10 by trading volume and 2 in the top price gainers list. This distribution pattern suggests a potential reallocation of capital toward projects with fundamental utility and infrastructure components.
Among the top 10 price gainers, 8 tokens (80%) were categorized as utility-focused assets:
- 4 infrastructure projects (LA, SKATE, NODE, MGO)
- 2 related to decentralized identity (DID) (BDXN, H)
- 1 DAO infrastructure platform (BEE)
- 1 trading tool (BLUM)
This composition indicates a market preference shift toward assets with defined technical applications and business models, suggesting evolving investor criteria in token selection.
Additionally, the blockchain distribution demonstrates balanced ecosystem representation, with Ethereum-based projects accounting for 4 of the top 10 performers (LA, BDXN, H, NODE), while BSC and Solana maintained proportional presence. This distribution pattern aligns with Ethereum’s established infrastructure ecosystem while maintaining diversification across major blockchain networks.
Diverse Innovation Activities Boost User Engagement
Launchpad Gains Momentum with Low-Barrier, High-Return Model
Since its June 6th launch, MEXC Launchpad has maintained a consistent project deployment schedule of 1-2 projects weekly. Within the first month of operation, the platform recorded 118,000 total participants with 79,000+ successful subscriptions, indicating substantial user adoption.
The inaugural BTC-related project generated returns reaching 856.3% APR for participating new users, with peak returns of approximately 9x initial investment. Subsequently launched tokens delivered an average APR of 334.35% with highest mean returns of 8.44x. Notable projects including BEE and NODE experienced post-listing price appreciation exceeding 1,800%, generating substantial profits for participants.
The platform’s accessible subscription model combined with demonstrated return potential has contributed to significant user participation levels. MEXC’s project selection timing appears aligned with emerging market trends, as evidenced by the performance metrics of launched assets.
Strong Returns Boost Launchpool Participation
The June BOMB Launchpool campaign recorded approximately 4,000 active participants, with an average token allocation of 5,479 BOMB per user. The campaign facilitated the onboarding of 700+ new users, generating a maximum APR of 449.81% for participants. These metrics indicate the platform’s capacity to attract new user segments through structured reward mechanisms.
The EIN Launchpool campaign is currently active. Detailed participation information is available through the official website.
Airdrop+ Maintains High Activity with Strong Individual Rewards
MEXC deployed Airdrop+ activities totaling 6.6 million USDT in prize pools, representing approximately 100% increase from the previous month. Total participation reached 150,000+ users, with individual campaign rewards of up to 100 USDT per participant.
The reporting period included 65 Airdrop+ campaigns, maintaining an average deployment rate of 2-5 campaigns daily. Campaign coverage encompassed emerging tokens including H, BLUM, and MGO, providing users with diversified participation opportunities across multiple asset categories.
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