As a well-known cryptocurrency trading platform, MEXC exchange’s Launchpool 、Kickstarter和 Launchpad and other products are receiving much attention. This article will analyze the differences in returns of these types of products by taking an investment of 10,000 MX as an example, presenting the revenue situation through specific calculation formulas.
1. Overview of Investment Methods
The following are the main MX tokensInvestment Methods:
1.1 Launchpool
Launchpool is an airdrop activity that allows users to stake designated tokens to receive airdrops of popular or newly launched tokens. Staked tokens can be redeemed at any time, and users can share token rewards based on their staking proportion.
1.2 Kickstarter Activity
Kickstarterrefers to the project pre-launch activities initiated by MEXC. Users who invest MX to participate in the Kickstarter activity can receive free airdrops.
1.3 Launchpad
Launchpad is an innovative token subscription platform launched by MEXC. MEXC Launchpad is an innovative token subscription platform where users only need to complete specified tasks and meet participation conditions to use MX or USDT tokens to subscribe to high-quality projects at favorable prices, fairly acquiring potential assets.
2. Which product is worth investing in if investing 10,000 MX?
To explain the revenue calculation logic more clearly and intuitively, we assume that the total reward pool for the day is set at 100,000 USDT, the investment amount is 10,000 MX, and the current MX price is 2.74 USDT.
It is particularly important to note that this is just a hypothetical example for the sake of understanding the revenue calculation model; actual revenue should depend on the real market conditions and specific platform rules.
2.1 Launchpool APY Calculation
Launchpool daily revenue is calculated according to the following formula:
Daily token rewards = (User’s average daily staking amount/ Total user average daily staking amount) × Total daily reward pool.
If you stake 10,000 MX and the total stake is 1,000,000 MX, your proportion of the total stake is 1%, then you can finally get:
((10,000*2.74) / (1,000,000*2.74)) * 100,000 USDT = 1,000 USDT
Note: The actual proportion must be determined based on the total average daily staking amount of all users. This example is only to help understand the revenue calculation method.
2.2 Kickstarter APY Calculation
Kickstarter daily revenue is calculated according to the following formula:
Estimated airdrop rewards = Current user’s effective investment amount / Total effective investment amount of all users * Total reward pool。
Effective investment amount = Amount invested * Investment coefficient。
Inviting different numbers of effective users or MX holdings, the corresponding levels and coefficients are shown in the table below:
| Level | Number of invited effective users | Investment coefficient |
| V1 | Hold ≥ 25 MX continuously for 24H | *1 |
| V2 | Invite1effective user | *1.5 |
| V3 | Invite2effective user | *1.55 |
| V4 | Invite3effective user | *1.6 |
| V5 | Invite4effective user | *1.65 |
| V6 | Invite5effective user | *1.7 |
| V7 | Invited6effective users | *1.75 |
As mentioned above, the more effective users invited in the Kickstarter activity, the higher the corresponding investment coefficient, resulting in more rewards to be shared. Next, we will calculate the revenue situations for both not inviting effective users and inviting 6 effective users.
2.2.1 No effective user invitation (coefficient is 1)
Your effective investment amount is 10,000 * 1 = 10,000. Assuming other users’ effective investment amount is also 10,000 * 1 = 10,000, then the total effective investment amount is 10,000 + 10,000 = 20,000.
Your revenue proportion would be 10,000 / 20,000 = 0.5, thus the reward you can receive is (10,000 / 20,000) * 100,000 = 50,000 USDT.
2.2.1 Invite 6 effective users (coefficient is 1.75)
Your effective investment amount becomes 10,000 * 1.75 = 17,500. Other users’ effective investment amount is still 10,000 * 1 = 10,000, then the total effective investment amount is 17,500 + 10,000 = 27,500.
Your revenue proportion would be 17,500 / 27,500 ≈ 0.636, thus your final revenue would be: (17,500 / 27,500) * 100,000 = 63,600 USDT.
2.3 Launchpad APY Calculation
Based on the performance of past activities, the Launchpad event adopts a dual pool mechanism (exclusive pool for new users + general pool for all users), providing differentiated annualized APY:
New user pool APY: 902.5%
All user pool APY: 651.2%
Revenue calculation rule: Net revenue = Amount obtained – Investment principal
Since many users currently participate in the Launchpad using USDT, we will uniformly use 10,000 USDT as a reference for the APY calculation.
2.3.1 For non-over-subscription scenario
If you invest 10,000 USDT to participate in the Launchpad event, then:
Users participating in the new user pool can receive: 10,000 × (1 + 902.5%) = 100,250 USDT
Users participating in the all user pool can receive: 10,000 × (1 + 651.2%) = 75,120 USDT
2.3.2 Event limit scenario
If there is a maximum subscription amount for a single user, such as in the BTC subscription eventwhere the personal maximum subscription is 55 USDT, then calculate based on the actual amount that can be invested (55 USDT):
Users participating in the new user pool can receive: 55 × (1 + 902.5%) = 546.375 USDT
Users participating in the all user pool can receive: 55 × (1 + 651.2%) = 413.16 USDT
Note: The above data is based on historical activity models, and actual revenue depends on the activity page rules.
2.4 Review of 2024 Yield Rates
In 2024, the MEXC platform conducted a total of 2,022 new coin airdrop activities throughout the year, distributing rewards exceeding 127 million USDT, averaging monthly distributions of 10.62 million USDT, with an annualized return rate of 71%! In December 2024 alone, the MEXC platform conducted 120 airdrop activities. According to platform statistics, during the December airdrop activities, the top six tokens saw significant increases, all exceeding 190%. Specifically:
| Project Name | Airdrop Time(MX Investment Time) | Price Increase Rate(Based on December 31 data) |
| AIMONICA | 2024/12/19 | 606.11% |
| BLADE | 2024/12/23 | 510.80% |
| SETAI | 2024/12/30 | 314.90% |
| FLAY | 2024/12/3 | 241.85% |
| SEN | 2024/12/29 | 216.80% |
| TMAI | 2024/12/4 | 192.90% |
Overall, users who invested in these projects achieved significant returns in a short time, especially with two projects showing more outstanding returns, demonstrating high investment attractiveness. AIMONICA 跟 BLADE 3. Comparison of Investment Methods
3.投资方式对比
| Investment Approach | Revenue Calculation Method | Liquidity | Risk Level | Suitable Audience |
| Launchpool | Daily token rewards are allocated according to staking proportion | 高 | 低 | Long-term holders |
| Kickstarter | Airdrop rewards are allocated according to effective investment amount, requiring inviting effective users to increase coefficients | 高 | 低 | Active participants |
| Launchpad | Tokens/discounted token purchases are allocated according to subscription proportion | 高 | 低 | Users actively seeking high-yield opportunities |
4. Conclusion
The MEXC platform provides diversified financial products for MX token holders to meet different investors’ needs. Before investing, it is advisable for investors to thoroughly understand the rules and risks of each product, considering their own risk tolerance to develop a reasonable investment strategy. For example, Launchpool revenue is related to staking proportion and the size of the reward pool, while Kickstarter activity revenue is tied to the number of invited effective users. If you have strong social promotion abilities and invite more effective users, you may achieve higher yields in that activity. Investors should consider multiple factors comprehensively and make cautious investment decisions.
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